Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. Therefore, I have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…

API

Application programming interface, commonly referred to as API. An API essentially allows platforms (sites) to connect to each other. While I could try to write something out to explain this concept, I feel the video below does a good basic overview of how an API works.

B2B

B2B, while not strictly a digital marketing acronym, this simply means “business to business“. This typically is referring to the type transaction that is taking place. A B2B transaction takes place when a product, service, or information is exchanged between two businesses rather than between a business and a consumer (known as B2C).

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April 8, 2013 Chris Makara Digital Marketing 6 comments

Social media is great. You can use it to promote your business, increase your brand reach, and increase customer interaction with your company. However, most of us get so wrapped up in using social media we often make the mistake of prioritizing it over our website. In fact, if you end up going down that path it can be detrimental to your business.

Have you ever thought about how much time you actually spend on social media? A few minutes a day? A few hours? I know that everyone has their own process and methods, but if you are spending more time on social media than you are on your website, you may end up regretting it.

What’s The Worst That Could Happen?

You might be thinking, “It’s just a social account”? Sure, this might be true, but there are many of us that put so much time and effort into the various social media channels, we fail to think about what might happen should these channels no longer exist. Or much worse, what would happen if your account were to be deleted?

For example, any social network can modify their terms of service and decide that you violated them and simply delete your account. Perhaps a competitor gets a large number of users to report your profile for spam or other “violations”. Next thing you know your account is flagged, resulting in suspension/termination. You’re left with nothing. All of your work is gone.

Trust me, there are plenty of shady companies and people out there who will do whatever it takes to eliminate their competition, including crippling your social presence. Read more »

February 5, 2013 Chris Makara Social Media 8 comments

Recently, I caught one of my favorite movies Joe Dirt on Comedy Central. Not sure why I like this movie (not a huge David Spade fan), but something about this movie; maybe it’s the the story, or the music, Joe’s wicked mullet, Kid Rock’s character, Brandy, or just a nice combination of it all?

While I have seen this movie many, many times; this time around I realized that Joe Dirt provides us with some basic, but important information for anyone trying to run a website. Specifically, I am referring to the clip below.

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January 16, 2013 Chris Makara Digital Marketing No comments