Creating connections is an integral part of any digital strategy. For the most part, you and I made a connection through a social channel. Channels such as Twitter, LinkedIn, Google Plus, or Pinterest.
Even though Google killed off authorship in the search results, I am still a believer in using Google Plus to drive referral traffic.
Not only is Google Plus a nice source for traffic, it is also an excellent website to build meaningful relationships. Unlike Twitter or Pinterest, your profile can provide some great insight into your audience. You are able to provide detailed information about yourself on your “About” page in Google Plus.
Most people (myself included) took some time to really provide details about who we are are. Not only can you cover your background, but you can add employment history and even links to other websites you frequent.
Among these websites listed are typically other social media profiles such as Twitter, LinkedIn, Facebook, and Pinterest. Continue reading