Let’s face it, your brand is your baby. It is your lively hood. Your pride and joy. However, when someone searches for you on Google, what branded search results do they see? Chances are that your domain ranks first, but what else shows up? Other web properties you control? Perhaps some competitors are trying to move in and steal organic branded real estate from you? For your brand, there is no reason you can not “own” the first page organic results. Below, I will explain 10 easy ways you can dominate your branded search results.
1. Your Website
Chances are that 99% of you have this one covered, but I needed to bring it up for those who are in the 1%. There should be little issue getting your domain to rank for your brand provided it is a legitimate brand and not some generic keyword phrase. For example, if you search for the brand “Directv” you will see their branded site ranking first. Please note that this an actual brand and not something generic like “satellite tv” which could be anyone. If you can’t or are not ranking first for your brand with your URL, chances are that you may have incurred a penalty of some sort. Possibly you have been hit by a duplicate content penalty from the Google Panda update. Should you be penalized, it is very important you utilize the other tactics listed below to dominate your brand for search. Read more »