One of my Twitter followers recently asked an excellent question which I felt could not be answered in 140 characters. Actually, it has been something I have been meaning to blog about, but I just have not got around to writing it. So here is the question:
— Farhana Cannon (@iMediaExposure) March 19, 2012
While there are many things that can and should be done to increase the Twitter following of a company, I feel this one is the quickest, easiest, and most often over looked best tip missed by the majority of businesses.
The Money is IN the List!
If you have been around the web long enough, chances are that you have heard the phrase “The money is in the list”. Often, this is referring to the reasoning behind having a lead capture form on your website to stay connected via email with current and potential customers. Aside from using this list for emailing, did you know that you could use it to connect with your customers who are already on Twitter? Continue reading