Project Overview

Envoc, a custom software and app development company, engaged me to convert their Adobe Photoshop designs into a fully functional WordPress website. The project included migrating existing blog content, performing a comprehensive SEO audit, setting up 301 redirects for old or defunct pages, conducting keyword research, and creating optimized page titles and meta descriptions.

My Role

My role was to work closely with Envoc’s design team to ensure their vision was accurately translated into a responsive WordPress site. I handled the migration of their existing blog content, performed an in-depth SEO audit, set up 301 redirects, conducted keyword research, and optimized the site’s page titles and meta descriptions for better search engine performance.

The Process

The project began with a detailed consultation with Envoc’s design team to understand their specific requirements and design vision. I then meticulously translated their Adobe Photoshop designs into a responsive and functional WordPress website, ensuring that every design element was accurately represented.

Next, I migrated their existing blog content to the new site, making sure that all content was transferred without any loss of data or functionality. I conducted a thorough SEO audit to identify and resolve any potential issues that could affect the site’s performance on search engines. This included setting up 301 redirects for old or defunct pages to ensure that both users and search engines would be directed to the correct, updated content.

In addition, I performed comprehensive keyword research to identify high-impact keywords that would boost the site’s visibility on search engines. Finally, I created optimized page titles and meta descriptions tailored to enhance the site’s SEO performance and attract more organic traffic.

The Outcome

The project resulted in a fully functional and responsive WordPress website that met all of Envoc’s design specifications. The seamless migration of content and implementation of 301 redirects ensured a smooth transition for users. The comprehensive SEO audit, keyword research, and meta optimization significantly improved the site’s search engine visibility and overall performance, ultimately helping Envoc achieve their digital goals.