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Category: Social Media

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[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the “big fish” of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing.

With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers. Read more »

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9 Signs of a Fake Google Plus Account

As Google+ becomes less of a “ghost town” in some people’s eyes, it’s only natural that some will look to exploit the use of Google+ for their own gain. While some real Google+ users make some rather common mistakes, many people will look to create fake Google+ accounts in hopes of manipulating others.

Some do their best to mask the fact the Google+ account is fake (like creepy Bert & Ernie above). However, I have revealed how easy it is to spot fake Twitter followers, so let’s take a look at how to spot a fake Google+ account. Read more »

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4 of the Most Overrated Social Media Vanity Metrics

Social media is no doubt filled with big egos and empty metrics. While I am a huge fan of social media metrics analytics, I find it somewhat frustrating with those who tout pointless social media metrics to measure.

With social media, it is important to know what social media metrics matter and which ones don’t. I am not saying that you should completely dismiss the metrics I discuss below, but you should take them lightly and understand how they impact the overall picture.

Let’s take a look at 4 of some of the most overrated social media metrics and what you should focus on instead.

1. Klout

I might as well start this list of with the most pointless social metrics of them all. Klout “measures” a users social influence and determines a score that falls within the range 1-100.

The higher the Klout Score, the more influence a person is said to have. While I understand the concept, unfortunately it is rather easy to influence/inflate Klout Scores. Therefore, I just can’t justify Klout as being a social media metric to give much credibility to. I will say, that I have enjoyed a few nice perks from Klout due to my Klout Score. Read more »

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