Social media is great. You can use it to promote your business, increase your brand reach, and increase customer interaction with your company. However, most of us get so wrapped up in using social media we often make the mistake of prioritizing it over our website. In fact, if you end up going down that path it can be detrimental to your business.
Have you ever thought about how much time you actually spend on social media? A few minutes a day? A few hours? I know that everyone has their own process and methods, but if you are spending more time on social media than you are on your website, you may end up regretting it.
What’s The Worst That Could Happen?
You might be thinking, “It’s just a social account”? Sure, this might be true, but there are many of us that put so much time and effort into the various social media channels, we fail to think about what might happen should these channels no longer exist. Or much worse, what would happen if your account were to be deleted?
For example, any social network can modify their terms of service and decide that you violated them and simply delete your account. Perhaps a competitor gets a large number of users to report your profile for spam or other “violations”. Next thing you know your account is flagged, resulting in suspension/termination. You’re left with nothing. All of your work is gone.
Trust me, there are plenty of shady companies and people out there who will do whatever it takes to eliminate their competition, including crippling your social presence. Read more »