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Category: Social Media

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4 of the Most Overrated Social Media Vanity Metrics

Social media is no doubt filled with big egos and empty metrics. While I am a huge fan of social media metrics analytics, I find it somewhat frustrating with those who tout pointless social media metrics to measure.

With social media, it is important to know what social media metrics matter and which ones don’t. I am not saying that you should completely dismiss the metrics I discuss below, but you should take them lightly and understand how they impact the overall picture.

Let’s take a look at 4 of some of the most overrated social media metrics and what you should focus on instead.

1. Klout

I might as well start this list of with the most pointless social metrics of them all. Klout “measures” a users social influence and determines a score that falls within the range 1-100.

The higher the Klout Score, the more influence a person is said to have. While I understand the concept, unfortunately it is rather easy to influence/inflate Klout Scores. Therefore, I just can’t justify Klout as being a social media metric to give much credibility to. I will say, that I have enjoyed a few nice perks from Klout due to my Klout Score. Read more »

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6 Ways To Use LinkedIn Groups for B2B Lead Generation

LinkedIn has well over 259 million users. Sure, that might pale in comparison to the numbers of Facebook, Twitter, or Google+; but LinkedIn might just make the most sense for your business to build relationships and cultivate lead generation among other B2B clients. In fact, you might already know the best way to increase Twitter followers for your business.

While most people use LinkedIn for growing their personal network, I feel many should also explore the potential that LinkedIn groups can offer your business.

If your business is ignoring LinkedIn groups, chances are it is killing your B2B lead generation efforts. Let’s take a look at a few ways your business can use groups to your advantage.

What are LinkedIn Groups?

Before we jump into strategy, let’s first recap what exactly are LinkedIn groups. With this, your business can create essentially a community within LinkedIn that focuses on a particular topic or interest. As the group creator (moderator), you will have a pulse on who joins your community and the conversations going on within the community. Additionally, you and your company will be viewed as a leader in the topic/field of the group.

While you do have the option of creating your own group, it is not required in order to use LinkedIn groups for B2B lead generation. Read more »

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I’m Surprised By These Mistakes Made With Google+ Profiles

Ok I get it. You might think Google+ is a ghost town. However, the numbers are hard to argue with. With a recent report of 540 million active users and 1.5 billion photos uploaded each week, you might need to reconsider any ghost town mentality.

This isn’t 2008 or the wild west where anything goes. Users are much more savvy and more times than not know when a person (or company) is up to no good. As I make a more concentrated effort to involve Google+ with my other social media profiles, I am starting to notice as G+ grows, so does the rookie mistakes that are starting to seep into the platform.

While Google+ is obviously not the first social media site the majority of users join, I have to say I am surprised by the mistakes made with Google+ profiles that we all should have evolved from by now. Let’s take a look at some of these mistakes. Read more »

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