Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. Therefore, I have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…
Application programming interface, commonly referred to as API. An API essentially allows platforms (sites) to connect to each other. While I could try to write something out to explain this concept, I feel the video below does a good basic overview of how an API works.
B2B, while not strictly a digital marketing acronym, this simply means “business to business“. This typically is referring to the type transaction that is taking place. A B2B transaction takes place when a product, service, or information is exchanged between two businesses rather than between a business and a consumer (known as B2C).