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6 Ways IFTTT Can Increase Your Digital Marketing Productivity

I am all about doing things efficiently. If that means using some sort of automation to get things done, so be it. One of my favorite tools as of late is “If This, Then That.” Or simply known by many as “IFTTT“.

The way IFTTT works is simple, you create recipes to automate tasks. These recipes are based on the premise of “If this trigger happens, then that action takes place.” Simply think of it as a “cause and effect.”

IFTTT supports over 70 channels that you can utilize to create your recipes. Such channels as Facebook, Feedly, Evernote, Google Drive, Twitter, and more. Let’s take a look at 6 ways using IFTTT can help increase your productivity. Read more »

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11 Easy Ways To Spot a Fake Twitter Account

Not surprisingly, some reports say that there are as many as 20 million fake Twitter accounts. With a reported 500 million registered users, that comes out to roughly 4% of all Twitter accounts being fake (bots). While I use social media management tools to easily clean up my stream, at times I like to see how easy it is to spot a fake Twitter account. When you are growing your Twitter account, it is important to pay attention to those you are following. While there are some obvious tell-tale signs, some users are making it tougher to decipher if they are real or fake. I know there are sites that supposedly can do this for you, but what is the fun in that? Here are some of the things I look for when determining whether or not a Twitter account is fake. Read more »

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[HOW TO] Bulk Manage Your Twitter Followers Into Lists

Twitter lists are nothing new, but yet they are often over looked by many Twitter users. However, management of your Twitter lists can be very cumbersome…especially if you have a HUGE amount of followers to sift through. And you don’t want too waste too much time on social media. Don’t sweat it, I will show you how you can easily take control of your lists and what is possible with segmented Twitter lists in a few simple steps.

Getting Your Twitter Data

To easily manage this process, I will be using Microsoft Excel to to manipulate the data, but first we need to get the data into Excel. There are many tools that allow you to export your your data from Twitter. Some paid, some free. When possible I like to use free options, however, here are several methods to get your Twitter data.

While Followerwonk is a paid solution, if you have a MOZ account, it is included as part of your membership. Since I have a MOZ account, I will be using Followerwonk to export my Twitter data. Please note that each export service may not export the same data as another service. For example, the Google Docs spreadsheet does not currently export the location of the user. Depending on what you want to accomplish with your lists, this may need to be something to take into consideration.

When you export your data, be sure to export it in CSV/XLS format and not a PDF. If you use Google Docs, you can simply copy/paste your data into Excel. Read more »

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