LinkedIn has well over 259 million users
. Sure, that might pale in comparison to the numbers of Facebook, Twitter, or Google+; but LinkedIn might just make the most sense for your business to build relationships and cultivate B2B lead generation initiatives. In fact, you might already know the best way to increase Twitter followers for your business
While most people use LinkedIn for growing their personal network, I feel many should also explore the potential that LinkedIn groups can offer your business.
If your business is ignoring LinkedIn groups, chances are it is killing your B2B lead generation efforts. Let’s take a look at a few ways your business can use groups to your advantage.
What are LinkedIn Groups?
Before we jump into strategy, let’s first recap what exactly are LinkedIn groups. With this, your business can create essentially a community within LinkedIn that focuses on a particular topic or interest. As the group creator (moderator), you will have a pulse on who joins your community and the conversations going on within the community. Additionally, you and your company will be viewed as a leader in the topic/field of the group.
While you do have the option of creating your own group, it is not required in order to use LinkedIn groups for B2B lead generation. Read more »