Not surprisingly, some reports say that there are as many as 20 million fake Twitter accounts. With a reported 500 million registered users, that comes out to roughly 4% of all Twitter accounts being fake (bots). While I use social media management tools to easily clean up my stream, at times I like to see how easy it is to spot a fake Twitter account. When you are growing your Twitter account, it is important to pay attention to those you are following. While there are some obvious tell-tale signs, some users are making it tougher to decipher if they are real or fake. I know there are sites that supposedly can do this for you, but what is the fun in that? Here are some of the things I look for when determining whether or not a Twitter account is fake. Read more »
Twitter lists are nothing new, but yet they are often over looked by many Twitter users. However, management of your Twitter lists can be very cumbersome…especially if you have a HUGE amount of followers to sift through. And you don’t want too waste too much time on social media. Don’t sweat it, I will show you how you can easily take control of your lists and what is possible with segmented Twitter lists in a few simple steps.
Getting Your Twitter Data
To easily manage this process, I will be using Microsoft Excel to to manipulate the data, but first we need to get the data into Excel. There are many tools that allow you to export your your data from Twitter. Some paid, some free. When possible I like to use free options, however, here are several methods to get your Twitter data.
While Followerwonk is a paid solution, if you have a MOZ account, it is included as part of your membership. Since I have a MOZ account, I will be using Followerwonk to export my Twitter data. Please note that each export service may not export the same data as another service. For example, the Google Docs spreadsheet does not currently export the location of the user. Depending on what you want to accomplish with your lists, this may need to be something to take into consideration.
When you export your data, be sure to export it in CSV/XLS format and not a PDF. If you use Google Docs, you can simply copy/paste your data into Excel. Read more »
Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. Therefore, I have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…
Application programming interface, commonly referred to as API. An API essentially allows platforms (sites) to connect to each other. While I could try to write something out to explain this concept, I feel the video below does a good basic overview of how an API works.
B2B, while not strictly a digital marketing acronym, this simply means “business to business“. This typically is referring to the type transaction that is taking place. A B2B transaction takes place when a product, service, or information is exchanged between two businesses rather than between a business and a consumer (known as B2C).